The mission of the Rufskin brand is to create clothes that make you feel good about yourself. The Rufskin man is confident, inventive, and unafraid to experiment with his personal style. Their collection encompass swimwear, underwear and athletic wear. It is built on the foundation of being at once vintage, sexy, masculine, athletic, futuristic and above all, well crafted. More than just made in the USA, the entire operation from design and art direction through to manufacturing and shipping is done right in San Diego, California