Egoist Underwear opened its doors on June 22, 2010, in Boystown, Chicago. While we've relocated twice since then, our mission has remained unchanged: to provide our customers with garments that fit perfectly and make them feel amazing.

Our new store is located at 3739 N Halsted St, right next to The North End bar. Most of our products are available online, though some brands, like Andrew Christian, are only available in-store due to trade policies.

We offer a diverse selection of men’s designer underwear, including briefs, boxer briefs, jockstraps, thongs, mesh, and enhancing styles. Additionally, we carry premium swimwear (briefs, square cuts, thongs and shorts), activewear, and casual apparel such as shirt & t-shirts, tank tops, pants and shorts. Don’t forget to check out #GayEssentials: lubricants, cockrings, cleaners, and male enhancement products.