Welcome to EGOIST Underwear!
Egoist Underwear opened its doors on June 22, 2010, in Boystown, Chicago. We started with a focus on underwear and have since expanded to include swimwear, party gear, casual wear, and gym apparel.
We specialize in European and Australian brands like Barcode Berlin, Code 22, and 2eros, to name a few. For 2026, we’re excited to introduce new labels like AWRY and THK, along with an expanded swimwear section.
Enjoy our selection in-store and online!
Popular Collections
AWRY
AWRY brings bold energy. Shop sexy shorts, sleek thongs, jock-thongs, and bamboo underwear built to move, breathe, and get noticed.
AWRY AWRY Pocket Enhancing Bamboo Brief - Soft Teal
$26.99
AWRY AWRY Ribbed Slim-Fit Tank - Sky Blue
$36.99
AWRY AWRY Axis Jockstrap - Merlot
$26.99
AWRY AWRY Static 2-Inch Shorts - Purple
$44.99
Sexy Wear
Discover daring cuts, revealing designs and provocative styles that leave little to the imagination. From skimpy jockstraps and thongs to sheer mesh briefs and bold silhouettes, explore men's underwear designed to show more, embrace individuality and add a little attitude to your wardrobe.
New Arrivals
AWRY AWRY Raw Cropped T-Shirt - Ruby
$41.99
Bike Athletic Bike Athletic Cotton Boxer Trunk - Indigo
$19.99
Bike Athletic Bike Athletic Cotton Brief - Navy Stripe
$19.99
Bike Athletic Bike Athletic Mesh Jockstrap - Red
$27.99
Bike Athletic Bike Athletic Mesh Jockstrap - Purple
$27.99
Bike Athletic Bike Athletic Mesh Jockstrap - Green
$27.99
AWRY AWRY Essential Modal Jockstrap - Burgundy
$23.99
AWRY AWRY Essential Modal Jockstrap - Blue
$23.99
Recently viewed products
Egoist offers a wide selection of men's designer underwear (briefs, boxer briefs, jockstraps, thongs, and enhancing underwear), men’s premium swimwear (swim briefs, swim square cuts, swim thongs and swim shorts), activewear as well as t-shirts, tank tops, and shorts. Don't forget to check out our most popular collection: party wear!
Enjoy! After all, this is your package we're talking about!
